https://www.ted.com/talks/ray_kurzweil_the_accelerating_power_of_technology (GG)

In the video, it mentions the benefits of mixing technology and humans, since it simplifies internal and external communication. Even better communication with customers. By centralizing all relevant customer information, such as purchase history, preferences and contact information, this enables customer service representatives to access this information quickly and easily. In addition, something very valuable about digitization is to automate many repeat and administrative tasks related to client management, allowing customer service representatives to spend more time interacting with customers in a personalized way. With specialized programs and platforms within the administration, you will be able to ensure the highest quality of processes and standards thanks to their operational and programming logic. Improving your collection processes, purchases, payments, budgets and more. Digital platforms offer many benefits to businesses, especially in terms of efficiency and security in enterprise data management. They provide advanced data security tools to protect corporate information from internal and external threats, which humans cant be doing due to abilities. Another important benefit of the platforms is their ability to analyze data and centralize information in real time, enabling the company to make informed and strategic decisions. These data analysis tools can provide valuable information on business processes, customer trends and other relevant data, which can help the company make informed decisions on how to improve its operations. Technology influences the processes of administration, communication, task execution, security, logistics, product development and, in many cases, is an intrinsic part of business activity. Think of technology companies like Facebook, Google or Twitter, that wouldn't be possible without technology. Nor are most of the media, which are now in the online environment using technology to produce and disseminate their content. 

PROS VS CONS

Pros

Advantages of technology at work:

  • Increase productivity. And it should reduce the process time. That is, at least, the ideal of those pioneers of computer science who dreamed of machines shortening the time of tasks so that they could enjoy more free time and freedom. Unfortunately, this is not always the case, as new advances can generate new workloads, but it is undeniable that technology is an ally of productivity. Just think about how to make a movie before the break-in of digital editing programs like Final Cut or Adobe Premiere.
Cons

  • Risk of digital gap. Workers who have been incorporated late into new technologies may face greater difficulties in adapting and being excluded from certain interactions.

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