Dramaturgy
Dramaturgy, a sociological perspective developed by Erving Goffman, focuses on understanding social interaction in everyday life by using theatrical metaphors. Goffman's book, "The Presentation of Self in Everyday Life," introduced the concept and related terminology. Unlike Kenneth Burke, who believed life was the theatre itself, Goffman viewed theatre as a metaphor. In dramaturgical sociology, human interactions are seen as influenced by time, place, and audience. Goffman emphasizes that the self is a dramatic effect emerging from the immediate social scene. Individuals present themselves to others based on cultural values, norms, and beliefs, aiming for acceptance through carefully conducted performances. Successful performances result in the desired image being projected to the audience. The concept of dramaturgy has been further explored by scholars like Jürgen Habermas and Harold Garfinkel, highlighting the use of social actions designed to be seen by others and enhance one's public self-image.
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